THE FIRST STAGE OF IMPLEMENTATION OF THE «TYSYACHOVESNA» PROGRAM IN THE PUBLIC ADMINISTRATION SYSTEM: ANALYTICAL ASPECT

Abstract

The article highlights the essence of the «Tysyachovesna» program, introduced by the
government of Ukraine in 2026, and also analyzes the achievements and miscalculations of the first stage
of this program. It is established that «Tysyachovesna» differs from previous mechanisms of state support
for the cultural sphere primarily in the scale of funding and the breadth of coverage of cultural industries.
The total budget of the program is 4 billion UAH, which is distributed between seven areas.
The main tasks of the first stage of the program are analyzed, which included informing potential
participants, collecting and checking applications, and forming expert commissions. The level of interest
of representatives of cultural industries in state support is determined. At the same time, a significant
unevenness of activity in individual areas is revealed, which indicates a different level of institutional and
project capacity of the cultural industry sectors.
Special attention is paid to the effectiveness of the program’s information campaign. A survey of
music industry representatives was conducted, the results of which determined that three quarters of
those surveyed were not aware of this program.
The organizational principles of competitive selection and the activities of expert committees were
studied. Potential risks of conflict of interest due to the specifics of the Ukrainian cultural environment
were identified, as well as insufficient detailing of the criteria for evaluating competitive projects. The
feasibility of early publication of the criteria, their specific weight and evaluation methodology was
substantiated, which will contribute to increasing transparency, predictability and trust in the competitive
mechanism.
The further effectiveness of the «Tysyachovesna» program will depend not only on the amount of
funding, but also on improving the organizational and expert mechanisms for its implementation,
increasing the transparency of competitive selection, strengthening communication with individual sectors
of cultural industries and developing their institutional capacity.